At Muscle & Strength our mission is to build a platform that provides people with the knowledge, tools and products to reach their fitness and physique goals.


MuscleandStrength.com has grown from a hobby site to an online authority in the fitness industry with a reputation for publishing only the highest quality information and making it available for free to readers. Our website currently delivers more than 10,000 pages of content which includes workouts, articles, videos, meal plans, transformations, fitness tools, and expert guides.

In 2008 we launched our store. In just 12 years the Muscle & Strength Store has become one of the largest and most recognized online retailers of sports supplements, fitness accessories and clothing. In addition to stocking more than 10,000 products from top brands, the Store provides customers with a wealth of supplement information and over 300,000 product reviews.

In 2014, due to our massive growth and emergence as a premier leader in both the retail and content platforms, we ramped up our expansion by moving into a 60,000 sq. ft. purpose-built headquarters. The facilities house a custom built 4,000 sq. ft. gym and studio kitchen for the creation of video content. We expanded our content, sales, marketing, and video teams in preparation for the years ahead.