Smart Sweets

Meet Our Founder, Tara

Hey! I'm Tara, Founder of SmartSweets.

I started SmartSweets after my love affair with candy turned into an unhealthy relationship with food, and I experienced the negative effects excess sugar has on our health. I tried to eat less sugar, but that only led me to crave candy even more, sparking my quest to Kick Sugar, Keep Candy. After spending months recipe testing in my kitchen with a gummy bear mould from Amazon, I innovated the first delicious candy - without all the sugar.

I can't wait for you to try SmartSweets, and join us on the mission to Kick Sugar, Keep Candy!