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Back in his mom's kitchen, Gary created an energy bar that tasted great and used only all-natural ingredients. He named the bar after his father Clifford, with whom Gary spent many summers hiking throughout the glorious Sierra Nevada mountains. CLIF Bar was introduced to the public in 1992 by what was then known as Kali's Bakery. The company was renamed Clif Bar Inc. in 1997, and remains privately held to this day, with Gary as CEO.