Author L. Rea has lived his entire life by this motto, and he knew in 2001 that the time had to come to apply the knowledge he had learned from a lifetime spent in bodybuilding and research to a new purpose. ALR Industries was born to provide those who refuse to accept mediocrity the tools to reach their full potential.
Author L. Rea is not only a bodybuilder himself, but also one of the scientists behind the development of all the ALR Industries products. His combined experience of more than three decades in the worlds of bodybuilding, and biological research and development, has lead to some of the most inventive and effective supplements for bodybuilding, health, and fitness ever created. As the author of three books and 100's of article on human performance and health, Author L. Rea has shared his passion for never accepting mediocrity with the world.